01/03/12 — Hospital acquires orthopedic practice

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Hospital acquires orthopedic practice

By Staff Reports
Published in News on January 3, 2012 2:01 PM

The new year marks an official name change for one Goldsboro medical practice, as Goldsboro Orthopaedic Associates becomes Goldsboro Orthopedics and part of Wayne Health Corporation, the parent holding company of Wayne Memorial Hospital.

The five-physician practice specializes in the treatment of disorders of the musculoskeletal system, including all extremities, joints and the spine. All of the doctors are board-certified orthopedic surgeons. It has 60 employees, including partners Dr. Greg Bauer, Dr. William DeAraujo, Dr. Davis Frederick, Dr. Robert Ottaviani and Dr. Hector Pedraza.

The board of directors of Wayne Health Corporation voted to acquire the practice at its September 2011 meeting.

At the time, William Paugh, hospital president and chief executive officer, said the partnership would strengthen the hospital's ability to adapt to the changing health care environment and build on the hospital's recent designation as a Blue Distinction Center for knee and hip replacement by BlueCross BlueShield of North Carolina.

As part of the change, the practice's physical therapy program is now housed in a section of the hospital's rehabilitation services department, although the services will continue to be provided at the McLamb Place location. The new name for physical therapy services received at the McLamb Place office is "Orthopedic Physical Therapy."

Officials said there will also be minor changes in processes and billing services as a result of the acquisition. Orthopedic Physical Therapy patients will now receive billing statements from the hospital, and all other patients receiving orthopedic services at the McLamb Place location will be billed by Goldsboro Orthopedics.