08/30/05 — Loaned executives are a crucial part of United Way campaign

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Loaned executives are a crucial part of United Way campaign

By Becky Barclay
Published in News on August 30, 2005 1:47 PM

United Way of Wayne County will once again this year get a helping hand from loaned executives from companies around the county.

This is the 10th year of the program. Loaned executives are volunteer employees that local companies provide to United Way to help during its annual campaign.

They are involved with all aspects of the planning and implementation of employee giving programs, explained Brian Taylor, loaned executive chairman. Taylor has been the chairman for the past six years and served as a loaned executive himself for three years before that.

"A loaned executive is a member of the United Way campaign team and works part-time for United Way during the campaign," said Taylor. "He is assigned three or four accounts and works closely with the employee coordinator to arrange for optimum use of payroll deduction, solicitor training and meetings of employees on company time."

Taylor said the loaned executive is also responsible for arranging agency tours and conducting campaign meetings with the help of the employee coordinator.

"The loaned executive is a liaison with the coordinator of each business until its campaign is complete and the final report is turned into United Way," said Taylor.

He said being a loaned executive does not require someone to miss much work. It is more a matter of getting materials needed to run the campaign to the coordinator and answering questions. It's a point of contact beyond the United Way office, he explained.

Loaned executives receive a day-long training before the campaign starts. They learn about the agencies, how money raised is handled and what their responsibilities will be.

Following this year's training, the loaned executives delivered Meals on Wheels to see how that program works.

"Most of our loaned executives have come back for a number of years and have formed a relationship with the companies they have worked with and the individuals at those companies who are responsible for the employee campaign," said Taylor. "And they like to continue that relationship each year."

He said loaned executives are an important part of the United Way campaign because employee contributions make up the majority of what is raised for United Way. They play a crucial role in that process, he said.

"In years past when I've served as a loaned executive, it's a very rewarding opportunity to learn more about the agencies and what they actually do for our county," said Taylor. "And it's an opportunity to share those thoughts with the companies you call on. The loaned executive establishes that rapport between the agencies the companies he works with."

Taylor said he doesn't know that United Way's fundraising efforts would thrive as well as they do with the loaned executive program. "It's hard for one or two people to make contact with all the companies and give each the time they need to run a smooth campaign," he said. "The loaned executive helps in that role."

This year's loaned executives include Diane Andrews and Stacy Givens, Cooper-Standard Automotive; Doug Behrend, TA Loving; Mark Bryan, E.J. Pope; Sheila Coats, Mount Olive Pickle Co.; Carlos Cotto, Susan Keel and Janice Fields, Wayne Community College; Angela Foster, Mount Olive College; Hattie Frederick, First Citizens Bank; Bonnie Gray, Vince Watson and Sherry Rogers, Wayne Memorial Hospital; Harold Hill and Bruce Tart, Seymour Funeral Home; Pam Holt, Wayne County government; and Lee Johnson, Wayne County Public Schools.

Others are Kristy Lancaster, Goldsboro Builders Supply; Tasha Logan, city of Goldsboro; Bethany Magera, Grand Rental Station; Cheryl McAlphin, Home Health and Hospice; Shane Pate, BB&T; Karen Schneider, Wayne Realty and Insurance; Michael Stewart, Goldsboro News-Argus; Dianne Uzzell, Nunn Brashear and Co.; Marion Waters, Wayne County Public Library; and Charlotte Welsh, Pittard Perry and Crone.